Roadmap to
a new paradigm in
Live-Entertainment

00 Our Mission

Be the back-bone infrastructure for the new paradigm in Live-Entertainment

02 The Background

The market of providing fans access to a universe of experiences through a token has traditionally been called ticketing, but we aim to transform it into something more powerful than a short-lived, limited paper ticket.

Imagine if you, as a leading event organizer, could maximize attendance by leveraging all points of contact with your audience, expanding your reach throughout your entire ecosystem, while maintaining control over the ticket inventory, both in first and resale markets?

We introduce you to the OOVAL ticketing engine.

03 Our Dream

In this era of unprecedented technological advancements such as blockchain-based markets and advanced AI, a cutting-edge ticketing engine strategically positioned to utilize them can pave the way for a future where fans can buy and trade tickets with confidence, organizers can thrive, and governments do not have to intervene at every step of the way in the ticketing industry to ensure a fair market.

It is high time for the ticketing industry to embrace the power of technology, just as many other industries have done over the past three decades. Event organizers and their customers have been inadvertently sidelined for far too long, and ticketing is one of the last industries to experience the tech revolution.

This is an audacious goal. Because the entire live-events sector revolves around fans entering the event, or what is commonly known as ticketing, ticketing is a crucial infrastructure for the business of event organizers. For this reason, the market has historically been conservative, with the approach of "it's bad, but it works," being slow to adopt innovative solutions.

05 The problem

The ticketing industry faces well-known problems in the consumer segment, such as scalping, price gouging, fraudulent tickets, high fees, and lack of transparency.

However, event organizers also face significant challenges that are often overlooked - they are losing the race for the attention of their ticket buyers. Limited ticket inventory capabilities, no data or brand ownership, a lack of market oversight, and an inability to perform advanced data analytics, coupled with old and monolithic infrastructure, lackluster operational features, and error-prone systems, have left organizers at a disadvantage.

As a result, as an event organizer, you are losing market share to other forms of entertainment.

06 Practical SCI-FI

Ticketing has remained largely unchanged since the days of the Colosseum 2000 years ago. Today, the industry faces problems because it has tried for almost 50 years to adapt outdated, physics-limited, stone-based tickets to the digital era. Our vision is to transform tickets from basic access tokens to programmable gateways that unlock a complete universe of experiences, whether physical or digital.

Thankfully, technological advancements now allow event organizers to capitalize on the shift towards digital goods. By leveraging blockchain technology for distribution, tickets become fully digital & programmable objects that can be tracked throughout their entire lifecycle, from sale to access control and even after the event.

07 The Conclusion

Ticketing is at a crossroads, with incredible potential but also significant challenges to overcome. It is crucially important that we plan accordingly to address these challenges and take advantage of the opportunities ahead.

In summary, here is the first phase of our Master Plan:

It's time to build.

Joachim Sayegh

Co-founder